Retailers' moves to encourage buying holiday gifts earlier could also lessen the importance of Cyber Monday, the first Monday after Thanksgiving. Canadian e-commerce company Shopify (SHOP.TO) said the number of shoppers on its platform who used smartphones to make purchases increased this year to 72% from 67% last year. This Pride and year-round, Adobe celebrates the contributions and the spirit of the LGBTQ+ community. Of those purchasing online, slightly more used their smartphones.
Macy’s (M.N), Walmart (WMT.N), Target (TGT.N) and Kohl's (KSS.N), for example, gave shoppers the flexibility to shop online, in stores or through hybrid methods, walked away as winners on Black Friday, said Louis Navellier, chairman of investor Navellier & Associates. More are making purchases online that they can pick up in-store, which keeps shipping costs down. Supply-chain challenges and shipping delays may have prompted shoppers to visit stores in order to increase the chances of securing gifts in time for Christmas.
Stores reopened the day after Thanksgiving, and shopper visits increased by 47.5% compared to 2020, but fell by 28.3% when compared to 2019, the last pre-pandemic year, according to data from Sensormatic Solutions. SAVE THE DATE TUESDAY, 11/2/21 8am PT for the FIRST Adobe Analytics Community Q&A Coffee Break with Travis Sabin, Principal Product Manager for Adobe Analytics Post your Quick Segments, New Analytics landing page, and Quick Insights Integrations -related questions for Travis in the Coffee Break Discussion. Many retailers closed physical stores on Thanksgiving this year, as they did in 2020, amid a labor shortage and the coronavirus pandemic.
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